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Credits:
Producer: Matthew Graber
Designer: Kristina Boudreau
Album Artwork: Frank Maddox
Development: WEA
https://www.deftones.com/adopt
DEFTONES
In 2020, the band wanted to launch a campaign to raise money for charities during the Covid-19 pandemic. The resulting execution was Adopt A Dot which allowed fans to purchase one of the thousands of dots in the OHMs album artwork. The campaign was a success, raising over $100K to be split between Crew Nation and The UC Davis Children's Hospital.