GREEN DAY

For the launch of Father of All…, we created an interactive digital experience that turned fandom into ritual. Fans entered a virtual “confession booth,” selected their favorite Green Day song, and were officially ordained into the Church of Green Day with a personalized digital certificate. I defined the end-to-end user flow and engagement mechanic, designing the confession → ordination → certificate sequence to encourage participation and social sharing. I led production across creative and development teams while partnering with WEA’s internal developers, who implemented the Spotify API authentication and backend integrations. The experience generated over 60,000 certificate downloads and drove measurable Spotify subscriber growth, demonstrating the power of identity-based engagement tied directly to streaming behavior.

INTERACTIVE CONFESSION BOOTH

Fans were able to confess their favorite Green Day song using the Spotify API and become ordained in the Church of Green Day. Once they joined, they were able to create their own ordination certificate and share it with their friends. Over 60,000 certificates were downloaded and we were able to gain tens of thousands new Spotify subscribers helping to drive music stream revenue.

SOCIAL POSTS

Credits:

Producer and UX Design: Matthew Graber

Development: WEA

Design: Cindy Salmon