WEBSITE DESIGN
:15 AND :30 ADS FOR SOCIAL
Credits:
Producer: Matthew Graber
Development: WEA Artist Services
Design: Cindy Salmon, Matthew Graber
Animation: Ben Pacocha
http://tarot.jennylewis.com (Archived)
JENNY LEWIS
Spotify produced a limited run of physical tarot cards as part of the On the Line campaign. After seeing the cards, I identified an opportunity to extend the concept into a digital streaming experience. I originated the interactive concept, built a working prototype in Adobe XD, and secured executive approval to bring it to life. From there, I defined the tarot-to-track mapping logic and playlist structure, directed the design, and led internal development to integrate the experience with Spotify. The final experience translated collectible artwork into an interactive streaming mechanic, driving engagement and social sharing while deepening the narrative world of the album.the idea to bring this experience to the digital space in order to give fans interactive tarot readings while connected to the Spotify app -- thus driving fan engagement and consumption of the album. To achieve this, he produced a web-based experience along with advertising and social creative assets to promote it. Check out some of the highlights below.