WEBSITE DESIGN
:15 AND :30 ADS FOR SOCIAL
Credits:
Producer: Matthew Graber
Development: WEA Artist Services
Design: Cindy Salmon, Matthew Graber
Animation: Ben Pacocha
http://tarot.jennylewis.com (Archived)
JENNY LEWIS
In Summer 2019, Indie rock icon Jenny Lewis was releasing a new album titled "On The Line." To help tell the story of the record, she created a line of Tarot Cards featuring an original illustration of each song on the album. After seeing this campaign, Matt had the idea to bring this experience to the digital space in order to give fans interactive tarot readings while connected to the Spotify app -- thus driving fan engagement and consumption of the album. To achieve this, he produced a web-based experience along with advertising and social creative assets to promote it. Check out some of the highlights below.