Tom Brady: The Huddle was a first-of-its-kind $750 premium digital collectible experience built at Autograph for the 2022-23 Buccaneers season. As Senior Producer, the role spanned the full production pipeline, including VFX, 3D scanning and modeling, audio production, vendor coordination across multiple creative teams, and live event assets for the season's on-site experiences. Fans who purchased the Season Ticket gained access to exclusive events, interviews, and unlockable content, along with a dynamic collectible that visually updated each week based on game results. Below are creative examples showing how the collectible evolved across the season.
3D Scan Asset
The Season Ticket visual identity was built on a full 3D scan of Tom Brady, captured on location by a specialized scanning studio. As Senior Producer, I coordinated intake of the scan assets and managed the internal production pipeline, preparing and delivering files to VFX studio Stylo for final rendering and animation. The result was a photorealistic, dynamically evolving digital collectible that updated weekly throughout the 2022-23 Buccaneers season.
Season Pass Opening Collectible
The first digital collectible fans received when purchasing The Huddle Season Ticket. The visual story set the stage for what was to come across the 2022-23 Buccaneers season.
Week 1 Vs. Dallas Collectible
Week 6 Vs. Pittsburgh Collectible
Season Recap Final Collectible
The closing collectible in The Huddle series, marking the end of Tom Brady's 2022-23 season. The final visual state of a dynamic piece that evolved week by week to reflect Brady's on-field performance throughout the year.
Credits:
Producer: Matthew Graber
VFX and Design: Stylo Agency
Concept, Video Editing and Overlays: Autograph Creative Team