WEBSITE DESIGN
The objective was to update the original website with a new look that would be timeless and represent his legacy in a classic way. Featuring artwork by Shepard Fairey, full screen video backgrounds and a clean layout we were able to deliver on his family's vision.
SOCIAL VIDEO ADVERTISEMENT
I oversaw the creative execution working closely with our editor to deliver what Tom Petty's management envisioned to help drive sales of the box set for the holiday season.
D2C MERCH OFFERINGS
Worked closely with the E-Commerce team at Warner Bros. to deliver creative aimed to drive merch sales on Tom Petty's official store.
Credits:
Website and Video Producer: Matthew Graber
Website Design: Cindy Salmon
Website Development: WEA